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Pop star Dua Lipa and sportswear company Puma are at it again! The two are launching the second installation of their collaboration, dubbed Flutur, with sportswear pieces filled with bright, electric colors, and retro, curve-skimming silhouettes, paying homage to “old-school rave culture.”
Taking a page from the books of Lizzo and Megan Fox, Lipa hopped on the Barbiecore bandwagon, posing with freshly-dyed popping pink tresses to further accentuate the super-charged, neon colors of the collection.
With bold, contrasting shades of orange, purple, and cotton candy pink, and holographic detailing, the assortment features graphic referee striped jerseys, tracksuits, Puma bowling bags, sneakers, and more.
Lipa’s signature butterfly motif finds itself front and center of the Flutur collection, inspired by vintage rave posters; the insignia represents growth and evolution.
“The butterfly represents transition, metamorphosis, and new beginnings,” Lipa said in a press release. “I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way.”
Evoking Lipa’s beloved Y2K aesthetic, the unisex collection was conceived with the help of longtime Puma collaborator (and Lipa’s friend), multi-hyphenate creative Billy Walsh. “We’ve been collaborating together and designing one of these together which has been really exciting,” Lipa said in a behind-the-scenes clip.
Surrounded by the dance crew from her ongoing Future Nostalgia tour, the Service95 founder and her team were choreographed by John Byrne and photographed by Jordan Hemingway.
The sportswear juggernaut and “Levitating” artist released their first drop in December of 2021. Flutur Drop 2 will launch in two separate parts, totaling in over 30 pieces. Part one will be available beginning on July 14 in Puma stores, select retailers, and online, while the second part will release on July 28.