Big news! Target’s designer dress collection is coming back for spring. On Monday, April 19, the retailer announced its second installment will feature more than 70 dresses in “bold, bright patterns, and statement silhouettes” in one of their most size-inclusive limited edition collections to date, with sizes ranging from XXS to 4X. Three designers were chosen for this go round: Alexis, Rixo, and 2019 CFDA Vogue Fashion Finalist Christopher John Rogers.
Through his brand, Rogers creates “clothes that champion the self and encourage new propositions for occasion and celebratory dressing.” He has amassed a celebrity following with Regina King, Lil Nas X, Michelle Obama, Lizzo, Tessa Thompson, and Tracee Ellis Ross wearing his clothing. “Been holding this one in for a while,” CJR wrote on Instagram, sharing the news. “Super excited to announce our partnership with Target on exclusive dresses ranging from sizes XXS-4X,” the designer continued. “My original muse, Aba Mfrase-Ewur, in our Crawfish floral cotton frock, inspired by archival couture and vintage floral seed packaging.” To caption another photo of a frock from the Target collection, Rogers wrote “a tulip-shaped frock in combo gingham and plaids, inspired by Look 7 from Collection 005. We wanted to make sure we provided you all with declarative propositions through this collaboration!”
“For more than 20 years, Target has partnered with some of the biggest names in the industry and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” says Jill Sando, executive vice president and chief merchandising officer, Target said in a press release. “With this spring collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.” The new designer dress collection ranges in price from $40-$60 and arrives on Target.com and in select stores this spring for a limited time only.
