Hi, hello, and welcome to my public diary entry, in which I shamelessly obsess over my love for Byredo. Several of the brand’s perfumes live in my fragrance collection, and I’m happy to report that none of them ever sit in one place long enough to collect dust. So you can imagine my surprise and excitement last month when the brand teased that it was launching a makeup line, available to shop starting October 1.
For some background, Ben Gorham founded the European brand in 2006, and up until now, it’s strictly focused on translating memories, emotions, and places into luxury perfumes, home fragrances, body care, and candles. It’s known for its chicness, its display-as-decor aesthetic, and its iconic scents, obviously. A few of their best-sellers include Gypsy Water, Mojave Ghost, and my personal favorite, Bibliothèque.
Gorham dreamt up the Byredo makeup line in collaboration with famed makeup artist Isamaya Ffrench. The collection consists of five museum-worthy core products, for eyes, lips, and cheeks. Prices range from $30 for its multipurpose color stick to $45 for its ergonomic mascara.
“After the initial run of making fragrance and how that related to people’s ideas of beauty, I started to learn how it related to being beautiful,” says Gorham in a press statement. “I started to feel that there could be a very visual manifestation of beauty for Byredo; I thought our visual ideas could be as different as our approach to scent. As I started to really look at the beauty world, I found much of it conservative and conventional. I thought I can do this, and I can do it differently.”
The products have a stunning approach to design and user experience, which is a breath of fresh air amid such a saturated industry. You can tell that years of hard work (two, to be exact) and thought went into this lineup. It’s evident that the founder didn’t want these products to look like anything else on the market. “I took reference from ancient objects and relics, things that I found to be extremely modern and objects that were hard to determine if they were designed yesterday or 3000 years ago,” Gorham wrote on Instagram.
He continued, “There was something in my nostalgic-like approach to things, and #IsamayaFfrench’s, what I like to call ‘future memory theory’ to creating objects that truly felt unique and beautiful and at the same time each object was designed individually.”
Keep scrolling for more information about each of the products!
Mascara in Space Black
Does the curved handle of this ergonomic mascara make you as excited as it makes us? The small brush will help you reach each of your lashes for a natural, yet defined finish.
This multipurpose must-have is available in 15 different hues, ranging from a nude-brown shade named Great Sands to a vivid magenta shade called Sick Pink. These easy-to-use sticks are perfect for creating a monochromatic makeup look.
Housed in curvilinear casing, this lipstick is just as pleasing to the eye as it is your lips. It’s lightweight, non-drying, and available in 15 color-rich hues.
We can’t stop staring at this lip balm, which doubles as a work of art. Like the brand’s lipstick, this lip product’s packaging has a unique design inspired by bamboo. Bonus: Its lip-loving formula is 99.8 percent natural.
Eyeliner in Technical Black
This liquid eyeliner was born to stand out. It will last you 12 hours (if not more), and its precise applicator will help you achieve both subtle liner looks and your boldest cat-eye.