Poppy: A Meeting Of Worlds

Synesthesia is, by definition, a blending and blurring of the senses, where you might experience one sensation through the portal of another. As fashion enters the phygital space, will we see what we hear, and hear what we see? Perhaps performance artist and Youtuber Poppy, who has been using tech to blend the digital and physical worlds for some time, can enlighten us

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Majed Almohandes and Irina Shayk.. a dream or reality?

From Singing Covers To Accumulating 1.5 Billion Streams, Issam Alnajjar Is Still As Humble As They Come

From his bedroom in Amman to the global stage: Issam Alnajjar is set for world domination (and he's close).

PepsiCo Launches It’s Newest Energy Drink In The UAE: Rockstar

It's time to unleash your inner hustler.

Elyanna Just Performed A Concert In Jordan With Issam Alnajjar

We're calling it - she's the Middle East's sweetheart.