@grazia_me

This is how the Grazia girls celebrated the launch of Rockstar last night, where were you? #LifeIsYourStage @Rockstar Energy

♬ original sound – Grazia Middle East

PepsiCo is rolling out its global energy drink, Rockstar, to the UAE, offering those who have the drive and determination to make things happen the energising boost they need to stay fuelled. With the mantra ‘life is your stage’, Rockstar offers everyone a chance to unleash their inner hustle and celebrate the process.

Rockstar unveiled the first-ever energy drink under the PepsiCo brand with an over-the-top event last night at White Dubai. The energy drink brand stopped at nothing to make its arrival in the UAE, from international performances from Issam Al Najjar and Masked Wolf, to customisable booths allowing you to personalise your can, as well as several more innovative games.

 

The beverage offers a rich formula filled with Vitamin B, ginseng and taurine, along with a wide selection of energy-boosting ingredients that will rekindle your drive, allowing you to embrace your fullest potential.

“We’re very excited to launch Rockstar in the UAE as we meet the rising consumer demand in the energy space. The UAE has consistently proved to be a market of possibilities, potential and opportunities, powered by strong achievers, hard workers and dreamers, and we’re proud to bring more choice to consumers in the region. No matter what you’re hustling for, we believe that achieving your goals – big or small – comes from having the grit and determination to keep going. Rockstar gives you the energy boost you need to step into the spotlight and succeed.” Reveals Aamer Sheikh, President and General Manager at PepsiCo, Middle East, North Africa and Pakistan.

 

Rockstar’s Original flavour is now available across major retailers in the UAE. For more information, please visit Rockstar Arabia on Instagram.