The online fashion retailer YOOX in collaboration with various international designers and stakeholders has launched RETHINK WITH <3 as part of their new YOOXYGEN project, an initiative dedicated to upcycling. To encourage conscious consumption and sustainability, YOOX is contributing by creating pieces and collections that promote the reuse of materials and products so they no longer go to waste while at the same time allowing you to stay fashionable.
This new YOOXYGEN project launch is an effort to fulfil the goals of the Circular Culture pillar of YOOX NET-A-PORTER’s 2030 sustainability strategy. This strategy was set to promote sustainable products and ultimately make the upcycling of luxury items more attainable and available for all their customers. This is YOOX’s contribution to the betterment of our environment without having to sacrifice style.
The Italian designer Caterina Gatta will be the first to collaborate in the YOOXYGEN project series out of two that are set to launch this year. The collaboration Caterina Gatta x YOOX embodies a colourful, girly, yet sophisticated collection. In contrast to Caterina Gatta, the upcycling unisex brand Myar will be the next collaboration launching within the YOOXYGEN project series and it is set to come out by the end of 2022.
You may learn more about the RETHINK WITH <3 launch and purchase from YOOX’s new YOOXYGEN project collaborating brands here.