Jewellery giants Swarovski has just named Bella Hadid as the face of their new campaign, which centres around diversity and expression. This innovative campaign showcases a multidimensional mindset by mirroring the various sides a Swarovski crystal contains.
Just like the brand itself, Hadid is also a new-generation icon due to her multifaceted and fresh fashion mentality. She defies stereotypes through self-expression and her very diverse fashion sense ranging from sporty to glam looks that become iconic and make a statement anywhere she goes.
“Swarovski celebrates all people and the idea of modern glamour, and I love that,” said Bella Hadid.
The campaign illustrates the six colours in a crystal by depicting six diverse faces of the Palestinian model’s fashionable style. This rainbow palette consists of yellow, pink, green, blue, metallic and clear white, each with a respective Hadid look. Each colour of the range represents a unique style which depicts Swarovski’s diverse audience, proving anyone can rock Swarovski jewellery no matter their style.
The yellow side of the crystal radiates sporty Bella due to its energetic and vibrant tone, she paired the jewellery with a yellow bodysuit and a sleek high ponytail for the perfect action-ready look.
Pink captures sweet Bella due to its girly and cheeky tone, this hue is styled with a zig-zag middle part and space buns, which takes us back to our favourite childhood hairstyle for a bubbly touch.
The green face embodies cool Bella and it is paired with a cropped green hoodie for a casual and carefree vibe, which encapsulates the colour perfectly.
Blue embraces Bella’s bohemian side due to the soothing and calming properties the colour gives off. The crystal is styled with denim-on-denim blue tones for a casual and free-flowing effect.
Metallic showcases sunshine Bella due to the colour’s eye-catching hue and expresses her dazzling side with a wet hair look and a one-shoulder metallic dress to finish it all off.
The clear white crystal side features glam Bella by embodying a classic crystal that is capable of remaining elegant and glamorous all at the same time. She matched the jewellery with an all-white corset and pants set, as well as a straight middle-parted hairstyle.
Swarovski has been a timeless brand for over 127 years and still continues to be so due to its capability of being able to keep up with the ever-changing times. This jewellery brand is constantly developing ground-breaking pieces of the finest jewellery that adapt to any era. See more from the collection here.
