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Maison Chaumet’s latest campaign for the Holy Month encapsulates a time of reflection, elegance, and meaningful traditions.
Putting together its 2025 Ramadan collection, the Maison tapped the grace of Saudi-based entrepreneur Yara Alnamlah through the delicate brilliance of its Bee My Love collection.
As a Friend Of The Maison, Yara embodies the campaign’s essence while adorned in Chaumet’s signature honeycomb-inspired pieces, which were lensed by Aisha Alzaabi, the Emirati film director who spearheaded the production.
The Bee My Love collection, with its structured gold motifs and radiant diamonds, takes centre stage, paying homage to nature’s perfect symmetry.
The collection’s hexagonal silhouettes, an emblematic motif of the Maison, symbolise harmony, unity, and the beauty of transformation. Each piece Yara wears, from the sculptural gold rings to the pave diamond-studded bracelets, captures the Maison’s craftsmanship, which unapologetically glimmers under the desert sun.
Adding to the exclusivity, Yara is adorned with the ultra-luxe Hortensia watch, a limited-edition creation which features an Aventurine dial and a case set with 29 brilliant-cut diamonds made exclusively for the Middle East.
The campaign is accompanied by the elegant verses of an Emirati poet and unfolds like a visual poem, reflecting Ramadan’s ethos of reflection and connection forged into something ethereal yet tangible: the jewellery brand’s exquisite pieces, such as the Bee de Chaumet ring, necklace and earrings.
As Yara continued her journey, she passed through an ancient village, a powerful metaphor for community, togetherness, and the shared moments that define Ramadan, which the Maison epitomises in the Ramadan 2025 campaign, embracing the season’s essence.
Shop the latest Ramadan collection
