One look at the Cruise 2023 campaign by Vilebrequin reveals that things are heating up this winter. The French swimwear label debuted its latest collection with a regional lookbook dedicated to the Middle East, which stars local Arab talent: Dima Sheikhly, Abdulla Al Abdulla, and the Hadban Twins. This tribute to the region is fitting for the luxury swimwear brand, whose motto is “living for the sunshine.” As we know, the Middle East is abundant with the sun’s natural splendour, making it an obvious choice for the high-gloss Cruise campaign. The brand’s eternally optimistic outlook spills across its 2023 Cruise Collection, which features cheery graphic designs, like the cartoon butterflies and 70s-style typeface used throughout. Ahead, discover all of the luxury swimwear styles in the brand’s latest collection, as seen on Arab talent.

 

Vilebrequin’s 2023 Cruise Campaign

Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
Courtesy of Vilebrequin
thoughts?