Giving a new meaning to the luxury entertainment and shopping experience, VIA Riyadh brings coveted fashion brands, renowned chefs and eateries, state-of-the-art cinemas and the five Michelin star St Regis hotel in an architectural masterpiece inspired by the Salmani architecture and urban style. VIA Riyadh is now home to many celebrated fashion houses across the world including Elie Saab, Mwaz, Zimmermann and more. Apart from shopping at these exclusive brands, you can also book a porter or personal assistant for a one-of-a-kind shopping experience at VIA Riyadh. Before you head to VIA Riyadh, scroll to discover all the must-visit fashion shops at the new luxury shopping and entertainment hub.
Your journey to an exceptional world that includes the most opulent and exclusive offerings from restaurants and cafes to the world's most elite brands, starts at VIA Riyadh with its enchanting Salmani architecture.
For an inspiring experience, make your reservation now:… pic.twitter.com/chzFDVdFKs— VIA Riyadh | ڤيا رياض (@ViaRiyadh) May 2, 2023
Elie Saab
Elie Saab, the Lebanese haute couture designer, has been a frequent at red carpets around the globe including the Oscars. Presenting his boutique, the newest Middle East flagship store brings a selection of the latest high-end fashion from bridal gowns, ready-to-wear, to kidswear and flower girl dresses.
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MWAZ Concept Store
MWAZ intends to revolutionise the conventional shopping experience by merging fashion, arts, technology, and entertainment. It will offer customers a one-of-a-kind journey through four distinct and immersive retail experiences, featuring unique designs and technological touchpoints that will bring shopping to life like never before in the region. This concept store will display both traditional and modern men’s and women’s fashion, complemented by constantly evolving immersive spaces, pop-ups, brand concepts, and activations.
MARIA TASH
After the success of the pop-up store in 2021, Maria Tash has launched its first permanent store in the capital at VIA Riyadh. Spanning over 2,700 square feet, the fine jewellery and luxury piercing store will feature four treatment rooms bringing luxury pieces and bold ear curations. The label has evolved to become synonymous with the Curated Ear, customising curated studs and rings that not only regard the individual’s preference but also their anatomy. With an art meets science approach, the design and piercing are driven by not only creating stunning looks but also ensuring the client feels equally beautiful.
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Zimmermann
Founded by Australian sisters Nicky and Simone Zimmermann, the fashion and lifestyle label creates pieces with clever colour combinations and delicate original prints. Known for their resort wear, the sophisticated designs are crafted for women who embrace their femininity.
Brandon Maxwell
The luxury women’s ready-to-wear label is launching its first flagship store in the world at Via Riyadh store. Created by American singer Lady Gaga’s former stylist, Brandon Maxwell is known for their timeless and impeccably tailored garments. Experience the bold collections ranging from apparel to accessories by Brandon Maxwell to its full extent for the first-time at Via Riyadh.
For more information about Via Riyadh, click here.
