Scalpcare is a beauty trend that has rose to prominence this year. (Instagram @boucleme)

If you’ve shopped for hair products recently, you’ve probably noticed your favorite brands debuting scalpcare ranges. From high street to high end, these specialised products come in the form of scrubs, serums, and creams. Curious as to whether this is a soon to be forgotten trend or something worth investing in? We spoke to Michele Scott-Lynch, founder and creator of sustainable curly haircare brand, Bouclème, for answers.

Boucleme’s Scalp Exfoliating Shampoo (Dhs132, Boucleme) gently exfoliates and stimulates hair follicles for healthy growth. It also removes dead skin cells and product build-up. (Instagram @boucleme)

Bouclème itself has introduced a range of scalpcare products. When we asked Michele why she incorporated a scalp range into her curly haircare line, she told us, “healthy hair starts at the roots so scalp care is an important part of the journey to stronger, longer hair. Your scalp is an extension of your face so it deserves as much attention. Consumers are using more styling products and dry shampoos that can lead to clogged follicles and build up. Looking at what happens at root level, the foundation, helps reduce breakage and weaker strands, not to mention the therapeutic benefits of scalp care in hair loss, dandruff and general irritation.”

According to Bouclème’s website, their Scalp Exfoliating Shampoo is a “rich exfoliating shampoo specially created to cleanse and energise. Your scalp is fragile, so our hydrogenated castor beads gently exfoliate, stimulating hair follicles for healthy growth and removing dead skins cells and product build-up. Uplifting properties of Spearmint and Grapefruit, combined with soothing Marjoram, will invigorate your scalp with a cool tingly sensation.”

The Scalp Massager (Dhs 66, Boucleme) boost circulation and overall scalp health. (Instagram @boucleme)

Not many people can argue with receiving a spa-like scalp treatment at-home, but are consumers searching for one? Michele shared with us her thoughts as to why scalpcare just moved a few pegs higher in the self-care totem. “I think it’s more of a focus than ever before, people are rethinking their hair routine and including it in their ritual however scalp products are most considered for people with scalp issues like dryness, flakiness, irritation and dandruff.”

In addition to Bouclème, other popular haircare brands like Virtue, Briogeo, and Kerastase have jumped onto the scalpcare movement. With such a wide range of products, there’s certainly something to fufill everyone’s scalp needs.

Briogeo’s Scalp Revival line nourishes and soothes itchy, irritated, and flaky scalps as well as to boost hydration. (Instagram @briogeo)