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Luxury shopping in Abu Dhabi has never been short on spectacle – but this Eid Al Adha, it’s getting something even more compelling: payoff.
Darna Rewards is returning with its most elevated campaign yet, transforming the act of seasonal spending into a quietly thrilling exchange of indulgence and return. Running from 18 to 31 May 2026, the initiative expands beyond its original home at The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall for the first time, marking a decisive shift from a single-destination moment to a city-wide luxury ecosystem.
The premise is simple, but effective. Spend Dhs5,000 across more than 100 participating boutiques and unlock up to 10% value back, capped at Dhs30,000. In practice, it reframes Eid shopping into something more considered – less about consumption, more about calibrated reward.
And for the first time ever, the campaign has branched into a multi-location shopping experience, now spanning Abu Dhabi and Al Ain. At The Galleria Al Maryah Island, where flagship maisons and fine dining already define the mood, the experience feels almost tailored. GRAZIA’s top rec? A lunch at the newly-opened (and impossibly stunning) Isabel Mayfair, followed by retail therapy at one of the mall’s dozens of luxury fashion houses. Over on Yas Island, Yas Mall brings a more kinetic energy – a retail-meets-lifestyle rhythm shaped by scale and pace – while Al Jimi Mall extends the narrative into Al Ain, anchoring luxury within the region’s cultural heartland.
Just download the Darna app and register using a UAE phone number, then link an eligible Visa or Mastercard (credit or debit) before you start shopping at over 100 of the destinatuions before 31 may.
Saoud Khoory, Chief Retail Officer at Aldar Investment, describes this new chapter of the campaign as part of a broader vision. “Expanding the campaign beyond The Galleria Al Maryah Island to include Yas Mall and Al Jimi Mall in this edition reflects our continued focus on creating a more connected and cohesive retail ecosystem across our destinations,” he said. “The campaign not only aims to elevate the retail experience through meaningful rewards but also celebrates the UAE’s position as a leading destination for luxury; where choice, service, and experiences come together to deliver tangible value for our customers.”
Behind the scenes, the Darna Rewards app does the heavy lifting. Link a card, shop as usual, and rewards accrue seamlessly – a frictionless loop of spending and return that feels almost invisible until the benefit lands.
