Saudi Arabia is bringing an expanded eye when it comes to the local fashion designers in the region. Earlier this week, the kingdom’s Fashion Commission launched a highly anticipated initiative to support local fashion designers and emerging brands making their way into the international market.
By unravelling the Saudi 100 Brands program, the Fashion Commission are offering a one-year brands development initiative, which includes training, mentoring and group consultancy to support the Saudi Brands in the global fashion industry. The participants in the program will be learning from a team of experts leading the fashion industry, including names like LVMH, Valentino Fashion Group, Bulgari and Swarovski, along with educational experts from Central St Martins, Yale, Parsons and Royal College of art.
This opportunity will take these Saudi fashion designers to the next level by offering extensive knowledge on branding, conceptualisation, sales strategy, public relations, client identification and many more valuable skillsets. The program will also provide consumer-directed activities, allowing the Saudi brands to thrive in their regional market.
The Fashion Commission is teaming up with Vogue Arabia, and regional retails, offering exclusive space during Ramadan pop-up initiative in March 2022, allowing retailers to support sales across the major fashion cities.
Burak Cakmak, CEO of the Fashion Commission, shares, “Saudi Arabia is on a growth path across all sectors, including fashion, and there are great opportunities for local entrepreneurs to build new businesses across all parts of the fashion value chain. A robust fashion sector benefits from local creatives, design studios, marketing and communication agencies, manufacturers and retailers. And through programs like Saudi 100 Brands, we look forward to seeing Saudi designers take their rightful place on the global stage.”
Saudi brands interested in participating in this highly knowledgeable program can register now at www.saudi100brands.com until June 20.