Luxury shoe designer Mary Alice Malone and Fashion Trust Arabia, the non-profit initiative supporting fashion designers in the MENA region, have teamed up to create a limited-edition capsule collection.
The collection is inspired by the regions unique architecture and vibrant colours. Including a wide variety of distinctive pinks and deep blues, along with innovative laser-cut detailing and the FTA’s logo imprinted in the sole.
“I am so inspired by the beautiful style and unique creativity in the Middle East. That is why I am immensely proud to be able to support young artists in the region; I call them artists because what they make is art. We have a long and beautiful relationship with the MENA region, and it was just a matter of finding the right moment for me to return the amazing support we have always had.” Shares Mary Alice Malone.
Within the exclusive capsule collection, you’ll see familiar faces throughout the campaign. From designer Yasmin Al Mulla to singer Layla Kardan, industry trendsetter Zeynab El- Helw, digital creator Fayezzat and TV Host/Presenter Enjy Kiwan.
The FTA team shares, “We are very proud of our latest collaboration with renowned luxury shoe label Malone Souliers with whom we share the same values. Raising funds for designers in the MENA region is at the core of our mission at FTA, and we are thrilled to partner with a brand who understands the importance of nurturing and supporting Arab creatives.”
Malone Souliers X FTA is available now to shop. You can visit malonesouliers.com, Level Shoes in Dubai, and the Villagio in Doha, Qatar. 40% of the sales proceeds will be generously donated to the FTA’s non-profit organisation in support of the emerging fashion designers.