R3hab
Cover poster of Run Till Dark by R3HAB, and Now United. Courtesy of Liquid State Label

Multi-Platinum DJ and producer Fadil El Ghoul, better known as R3HAB collaborates with global pop group Now United for their newest release Run Till Dark released by Liquid State Label. In this euphonious dance-pop, single, produced by R3HAB, breezy melodies and a soft, undulating bassline create a worldly, organic vibe. Appropriately filmed in Saudi Arabia’s charming ancient city of AlUla, the voice of Now United’s 18 diverse artists emote the piece and deliver its hopeful lyrics with much-needed conviction.

The feel-good gem isn’t the first time R3HAB and Now United have worked together, the two singles Jump and One Love, which were written and produced by R3HAB, were previously released by Now United.

The music video takes the viewers through the scenic AlUla as R3HAB ventures on a pilgrimage for the source of a song and ultimately encounters Now United for an incredible unity celebration of music.  

“In Run Till Dark, we tap into the unique musical pulse the world has to offer, which we captured in our new music video shot in the mesmerizing oases of Alula. Our hope is that listeners realize we’re all running to the same pulse and, in this moment, feel how connected we are,” expressed R3HAB.

R3HAB, a veteran of 15 years in music, rose to prominence in the industry with his remixes of Rihanna, Drake, Taylor Swift, Calvin Harris, Sia, Jason Derulo, Ed Sheeran, Tyga, Ellie Goulding, The Chainsmokers, P!nk, to name only a few. The Dutch-Moroccan artist is the mastermind behind anthems such as multi-Platinum-certified “All Around The World (La La La),” “Lullaby” with Mike Williams, “Flames” with ZAYN and Jungleboi, or “Creep” with Gattüso and has previously collaborated with the likes of Ava Max, Luis Fonsi, Sean Paul, Afrojack, Armin van Buuren, Lukas Graham, Icona Pop, and more

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R3HAB believes the vibrant pop energy of Now United pairs naturally with his vision of dance-pop. In his words Now United represents diverse cultures in harmony, and he was ecstatic to join forces with them to bring Run Till Dark to life. The global pop group, consisting of 18 singers/dancers from different countries, was created by Simon Fuller with the vision to promote positivity, friendship, unity, and joy through their music. Now United celebrates the spirit and energy of music and dances around the world in an inclusive, innovative, and interactive way.

Founded by Sony Music and Tencent Music Entertainment, Liquid State label is home to electronic artists of Asian origins including Alan Walker, Steve Aoki, Alesso, Stray Kids, CORSAK as well as R3HAB.

Run Till Dark was officially released on 10th of March.