The subdued versus the unapologetic, both quiet luxury and loud luxury are rooted in elevation, just in different ways.
One leans towards embracing opulence. From logos to patterns to colours, loud luxury leans bold in every way. Adamantly present, it is a style for those unafraid to take space and command the room.
While the other centres subtlety. Rooted in “if you know, you know” fashion, quiet luxury embraces muted style prioritising blendable everyday staples over all, it never demands attention, but it acquires it anyway.
Regardless of which form you side with, or if you dabble in both, these are brands created for you. From high-energy streetwear to sift eveningwear, each piece stands on its own.
Whether you’re quiet luxury or loud luxury, these Arab brands got your back.
Quiet Luxury
Think neutral palettes, high quality fabric and timelessness in their umbrella of style. Undeniably chic and elevated, quiet luxury whispers wealth and gentle finesse.
ABADIA
Now with an exclusive edit on Net-A-Porter this Saudi based brand has gone global. An ethical luxury brand that that balances structure and ease, Abadia offers everyday staples with interesting twists.
Zidouri
Whoever said loungewear can’t be elevated needs to see Zidouri’s work. Creating “Arabic Infused Fashion”, most of their pieces centres around elevated comfort-first clothing. From thick cotton sweatpants to snug perfectly-fitting sweatshirts, Zidouri believes luxury is not just reserved for night outs and high-brow evenings, it belongs in your small quiet moments as well.
RAKAN
Playing with shape, volume and colours, Rakan is very quickly the fashion paradigm. Designing light weight effervescent pieces that let you flow to life, this Arab designer creates quiet luxury that know ease and flow
DAZLUQ
Founded by Saudi designer Salma Zahran, this brand is creating a name for itself that’s rooted in well-structured, undeniably elegant pieces. From powerful shoulders to cropped collar tops, DAZLUQ balances traditional evening wear with subtle edgy touches.
Alia Bin Omair
Quietly luxurious jewellery that has character and uniqueness, this Emirati designer infuses texture and story to each piece she creates. From peculiar ornaments to subtly encrusted pieces, Alia bin Omair integrates her heritage in a light, subdued way.
Loud Luxury
On the other end of the spectrum lives fearless adamant fun and boldness. Loud luxury encompasses logos, unique patterns, vibrant colours and more. From high-energy streetwear to dazzling eveningwear these Arab brands add finesse to each piece.
Unas Tokyo
Founded by three Saudi creatives based in Tokyo, this brand blend cultures, styles and design styles with no hesitation. From animal pieces co-ords to titled disco style track pants, Unas Tokyo creates I-am-here pieces.
Meera Adnan
Currently in Gaza, Meera Adnan is a Palestinian designer who touches new heights of creativity and imagination through each piece. Her creative vision truly knows no bounds as she designs elevated formal wear with vibrancy and lively designs. From a cobalt blue power suit with floral designs to a royal midi dress with lace sleeves, she intermixes and re-imagines eveningwear with boldness.
Precious Trust
This internationally loved streetwear Arab brand is a loud luxury haven. Wathek Allal launched Precious Trust in 2017 and has grown the label to new bounds. Their newest collection blends the Arabic language and lettering with high-energy fonts and graphics. From graphic tees to beanies, each item has a distinct effortless vibe that is unapologetic and artful.
JEUX DE MAINS
Worn by none other than the queen B herself, Beyoncé has shown love to the Lebenese brand in 2019. Pictured in their multicoloured pantsuit, she amplified the work of this playful ready to wear label. High spirited and elevated JEUX DE MAINS intertwines fun prints with high quality fabric to create cheerful luxury pieces.
Fatma Mostafa Jewelry
Born out of a love for fine arts, Fatma Mostafa Jewelry is the definition of wearable art. Intricate and colourful, the Egyptian designer uses a range of materials and techniques to create her pieces. From thread to beads, she hand embroiders stories into each piece.
