Papa John’s is tapping into the street culture by mixing in streetwear with their delivery drivers uniform. Their latest campaign features an exclusive hip-hop track from artist B Zino as a part of their international campaign to promote their cheddar cheese range.
The Papa X Cheddar campaign aims to engage with Gen Z customers with their new and improved Cheddar look, featuring a wide selection of 30 original items throughout their campaign. The collaboration on Depop mixes in Papa John’s signature delivery driver uniform with a unique touch of high-end streetwear, including upcycled and customized visors, statement pieces, parkers and polos. The collection is available in racing green tones, bold greys, everlasting blacks and metallic tones for a cool yet casual aesthetic.
Jo Blundell, international marketing vice president of Papa John’s, shares, “This bold campaign where food meets fashion is a real departure for our marketing globally. Its satirical humour and references to Gen Z street collaboration culture nicely propels Cheddar back into fashion. It’s a first for us but also for fans who can get their hands on both the collaboration’s pizza and exclusive items of delivery driver clothing.”
The new Papa John’s Cheddar range includes five new mouth-watering pizzas set to satisfy any cheese pizza lovers. For more information regarding the new Cheddar range or any of the items available on the Papa John’s menu, please visit PapaJohns.com.