Palestinian DJ duo Simi and Haze took to Instagram to announce the launch of their namesake beauty brand, SimiHaze Beauty.
The sisters shared an ambiguous video on their feed writing nothing more than ‘coming soon’.
And the beauty brand’s own account doesn’t give much more away, either. In the bio, a simple quote stating, “The future of beauty is minimal optimal” is written.
Other photos on the account allude to the idea that the beauty brand will be neon stickers, which you can playfully add onto your face and reuse in the future. “Peel, stick, play, repeat,” writes another caption.
The sisters are known for their extra makeup, often using neon when creating various looks.
With an official launch date still yet to be announced, make sure you’re following Grazia for updates.