Kiss roasting in the sun goodbye next year with Noon by Noor‘s latest collection. The Bahrain-based fashion label kicked off London Fashion Week with a gallery-style presentation of its breathable Spring/Summer 2023 clothing line. The luxury womenswear brand was made by cousins Shaikha Noor and Shaikha Haya Al Khalifa in 2008. Since then, it’s become synonymous with feminine creative design and exquisite tailoring. This season was no different, with Noon by Noor’s use of light materials and lingerie-inspired details in their elegant yet wearable clothing.
“We wanted to celebrate with this collection a moment of joy and innocence where fashion once again is a moment of pleasure,” said Shaikha Noor Al Khalifa in a show note for the presentation, and so it was. Peaceful music played throughout the gallery space curated with the designers’ Spring/Summer 2023 collection. The brand’s campaign video ran alongside its physical presentation, played inaudibly on the gallery’s white walls, and perfectly conveyed the designers’ intent to foster joy and innocence in the space with its strong visual presence.
“We think the Noon By Noor woman will have fun styling this collection. It is conceptually simple yet rich with unexpected details.” — Shaikha Haya Al Khalifa
The brand’s campaign video contains striking visuals of two women modelling the clothing while lounging elegantly at home and lying in fields. Here, we see Noon by Noor’s Spring/Summer 2023 collection in motion, from how its sequined styles playfully refract light to how the organza cascades from its sheer tops.
A simple yet sophisticated palette of neutrals is used throughout Noon by Noor’s Spring/Summer 2023 collection. Standout pieces of clothing are comprised of sheer and crinkled materials that are rendered in boxy silhouettes, underscoring the sister’s light and feminine design principles. In a final note for the collection, Shaikha Haya Al Khalifa said, “we think the Noon By Noor woman will have fun styling this collection. It is conceptually simple yet rich with unexpected details.”
