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Whether you’re a makeup, skincare or fragrance lover, GRAZIA has got news for you: Dubai’s beauty scene has just gotten a major upgrade.
Enter LETOILE and the opening of its new flagship store, located in Dubai Festival City Mall.
The international beauty conglomerate brings a whole host of luxury beauty brands to the region alongside the most extensive fragrance collection in the Middle East, firmly cementing itself as the ultimate destination for beauty in the UAE.
The go-to place for fragrance and beauty enthusiasts
With the arrival of LETOILE in the region – which includes stores in Abu Dhabi Mall, City Centre Al Zahia and Sahara Center in Sharjah and Manar Mall in Ras Al Khaimah – comes an unrivalled selection of over 500 global brands, including over 140 niche labels. Whether customers are searching for an everyday signature scent or an exclusive niche perfume, the store offers an unparalleled curation of luxury and emerging brands which include Clarins, Mugler, Mancera, Shiseido, Yves Saint Laurent and exclusive brands new to GCC region like Akro, Attar, Diego Dalla Palma, Kundal and more.
Ensuring an exceptional shopping experience for all, expert beauty consultants, trained across multiple brand offerings, are on hand to provide personalised guidance to ensure each LETOILE visitor embarks on a bespoke beauty journey, be it fragrance, makeup, skincare, or beyond.
And, of course, the Dubai Festival City flagship caters to all age groups with premium selections including Sisley available to more budget-friendly finds like Essence.
A loyalty program for the books
At the heart of LETOILE’s ethos is to bring the best in beauty to its customers, and along with that, loyalty goes a long way.
The beauty giant’s distinctive loyalty program offers rewards for every dirham spent. Not only do first-time registrants receive 100 welcome points, there’s a bonus when you celebrate your birthday and other instant redemptions which will only enhance your shopping experience. Other perks include a five per cent bonus on all purchases, additional rewards on discounted items and the flexibility to redeem up to 50 per cent of purchases using points.
With a straightforward conversion of one point = one dirham, LETOILE ensures effortless savings for beauty aficionados.
The star-studded opening
To mark the launch of a significant milestone in the UAE, LETOILE hosted a grand opening on February 14 at its new Dubai Festival City flagship with beauty expert Noha Nabil sharing exclusive tips, as well as Saudi model Joelle Mardinian in attendance and other VIP guests.
Tatiana Volodina, President of LETOILE, was also there for the spectacular launch, where she shared her excitement over the landmark occasion.
“We are thrilled to bring our unique beauty experience to the UAE,” she said. “Our flagship store is more than just a retail space—it’s a sensory journey where customers can explore the world’s most sought-after fragrances and beauty innovations in a stylish, immersive setting.”
Of course, among the influential names in attendance was none other than Olivier Cresp—a legend in the fragrance world who needs no introduction.
Making a special trip to the Middle East, he unveiled his exclusive partnership with LETOILE, bringing his brand, Akro, to the region. Founded with his daughter Anaïs in 2018, the perfumer behind cult classics like Dolce & Gabbana’s Light Blue and Mugler’s Angel sat down with GRAZIA to talk about the elevated customer experience at LETOILE.
The shopping experience they have curated is exactly as they described it: “exclusive and new.” As described by Olivier, at LETOILE every stationed consultant is a master of scents, they provide an experience where guests don’t have to do the legwork to find the gem among 5,000 fragrances in the store.
“At LETOILE, you just need a few whiffs to find the best,” he shared. “You’ll immediately recognise the quality, richness, and originality. It’s what makes this partnership with Tatyana very trustworthy for the customers.”
Olivier explained that it’s a special partnership filled with “trust on both sides”, which has surpassed any expectations over the last three years of working together. And, no doubt, this new chapter in the Middle East marks an exciting one.
By way of fragrances, Olivier shared more details about his brand with GRAZIA.
“We have 13 fragrances – they are based on addiction and pleasures of life,” he explained. “My perfumery is figurative and minimalist when it comes to ingredients, using the best ingredients.”
But what exactly makes a fragrance timeless and truly special? “What is important as a perfumer is finding the right ideas,” Olivier affirmed. “Within Arko, all of our perfumes are different. We are daring when it comes to our scents, but they are also wearable.”
This is particularly important when finding a scent that works for you. “Here, you need to look for quality, richness and originality,” he declared, adding that’s something he’s always sought out to do with Akro.
Noha Nabil, the region’s go-to beauty expert, was just as thrilled.
Taking centre stage, she shared, “It’s an honour to be at the grand opening of the largest beauty store in the Middle East.” She was particularly drawn to one standout brand, adding, “I’m a big fan of oud, any brand with a local flavour. My favourite perfume brand in the Middle East is Hind Al Oud, and it’s right here at LETOILE.”
Joelle Mardinian, a renowned Lebanese TV host and makeup artist, was also in attendance and had already carefully curated her favourites from the store’s luxurious selection.
Instantly captivated by the Maisons close to her heart, she remarked, “My top picks at LETOILE? Anything from Van Cleef & Arpels and, of course, Chanel N°5!”
