And just like that, Kylie Jenner‘s empire just keeps getting bigger.
The 24-year-old beauty mogul just gave her 259 million Instagram followers a sneak peek into her upcoming swimwear line, Kylie Swim. In 2020, Jenner reportedly filed legal documents to trademark “Kylie Swim” and “Kylie Swim By Kylie Jenner” with no further information on when, what or how this new line will come about. In addition to cover-ups, bikinis and headwear, Kylie’s application included accessories along the lines of towels, sunglasses, swim goggles and beyond. Kylie had yet to confirm the announcement at the time, but by the looks of it, the queen of bikini’s has officially confirmed her swim line.
Earlier today, we spotted Kylie posing for a mirror selfie on her stories wearing an ombre one-piece incorporating the ever-growing cut-out trend, captioned ‘Working on @kylieswim, and I can’t wait to share.” The rather revealing one-piece featured a high neck, a criss-cross feature which snatched her waist and gave off a rather risqué high-rise bottom.
Kylie continued to share some behind-the-scenes content that showcased multiple polaroids from the set of the Kylie Swim shoot. Based on the pictures, these pieces seem fuchsia-infused, including printed cover-ups and yellow cut-out one-pieces for the brand’s first launch.
By the looks of it, Kylie has been dominating not only the makeup industry but also in skincare. Following the recent success of Kylie skin in 2019 and 2020, Jenner continued to add to her list of trademarks, where she included three names Kylie Hair to Kylie Baby and Kylie Body. Amongst all the Kardashian-Jenner clan, Kylie seems as though she understands what young millennials and Gen Z want, and by the looks of it, she seems to have a busy couple of months ahead of her with her new business ventures to kick-start the new year.
