Huda Kattan is stepping back into her power nearly four years after she made “the biggest regret” in her career, as she stated.
Posting a candid video on TikTok on Wednesday, the beauty mogul revealed that she is returning to her role as CEO of her eponymous beauty brand, Huda Beauty.
Taking to the official Huda Beauty account, which boasts over nine million followers on the platform, the Dubai-based entrepreneur discussed her plans for the next era of the business.
“I’m taking back my power as CEO of Huda Beauty,” she confirmed. At the same time, the Dubai-based entrepreneur shared that the company is gearing up for a complete brand overhaul. This includes a new logo, redesigned packaging, and exciting new product launches.
@hudabeauty I’m back as CEO #hudabeauty #xyzba #businessowner @Huda Beauty ♬ original sound – Huda Beauty
The brand restructure comes after Huda stepped down from her role as CEO in 2020, aiming to bring in experts to enhance the brand’s operations. A decision, which she now says was “the biggest regret” of her life. “It was supposed to be a really inspiring, powerful moment, but in reality I think I was lying to myself,” she admitted.
Discussing the decision in detail, Huda revealed after stepping down from the CEO position, she soon began to realise her mistake, after she felt she was disregarding her gut instincts and losing her authenticity. Then, in 2021, she resumed her role as operational CEO of the brand for a short while, along with her husband Christopher Goncalo, in effort to be more involved in product development and content creation.
Now, the beauty mogul is back and more confident than ever in her position – and is ready to breath new life into the esteemed beauty brand. “There is so much newness coming from out from Huda Beauty, things that you haven’t seen from us in a long time,” she said.
Huda Beauty is set undergo an overhaul, with a new logo which will be unveiled at the end of the year. Along with this, she also announced the discontinuation of the brand’s Glowish range. Launched in 2021, the range aimed to combine make with skincare, giving users a natural-looking ‘no makeup’ makeup look.
Speaking on previous product launches, Huda said, “It wasn’t always from my vision and my heart.”
Let’s see what the next chapter has in store for Huda Beauty…
Read More: Huda Kattan On The Importance For Palestinian Advocacy Now More Than Ever
