Experiential pop-ups are an unforgettable way to connect with our favourite brands, and the Dubai Shopping Festival will be full of them. One pop-up experience we’re looking forward to is SheIn’s YOU-TOPIA from December 16th to the 23rd at The Plaza at Bluewaters, next to Ain Dubai. The installation is SheIn’S first physical brand experience in the region and is free of charge for entry.
SheIn is an e-tailer famous for its wide range of cute apparel sold at low prices. The company has recently undergone an identity expansion to promote its core brand values with activations such as the SheIn design competition series that supported up-and-coming designers. With YOU-TOPIA, the company hopes to forge a more vibrant relationship with its customers by meeting them in the physical world at Dubai Shopping Festival.
As the pop-up name indicates, SheIn meticulously developed this brand activation for YOU, the SheIn customer. Guests at YOU-TOPIA will experience supercharged activities that promote self-expression, like experimental beauty displays fueled by augmented reality and creative workshops. The exclusive event also offers its guests four different opportunities to win prizes from different brands within the SheIn group. Guests can play to win with these games through some healthy competition as well as social media engagement. One lucky winner who enters the YOU-TOPIA TikTok competition will walk away with an iPhone 13 pro max, an apple watch or headphones. If group activities aren’t your thing, then you could use YOU-TOPIA as an excuse to shop around and listen to the live DJ set – there’s something there for everyone.
SheIn delivers on their promise of total brand immersion with YOU-TOPIA by offering the guests opportunities to learn about the brand at their SheIn X phonebooth and access to the complete fashion trunk collection inspired by Dubai attractions. SheIn will offer 15% off on all products displayed online and offline for the event, and while the in-person sales end on the 23rd, you can still shop the collection until January 10th online. That’s great news for people who can’t make it to the pop-up, but we hope to see you there.
Discover more about SheIn’s YOU-TOPIA pop-up and get your ticket, here.
