This fashion season has been emblazoned with logomania, and ever since the Fendi X Versace collaboration, we’ve been waiting to see what Fendi designer, Kim Jones would come out with next. And after leaked images had us suspecting this fashion union, style-icon Kim Kardashian confirmed the Fendi x Skims collection at the end of October.
Releasing on the 9th of November, this limited edition collaboration of the Italian iconic fashion house and shapewear brand is a combination of luxury and innovation that hasn’t been done before. Skims has had a monopoly on the shapewear market recently, since her brand’s 2018 launch. The brand has expanded from unique shapewear and diverse shades of underwear to luxurious plush loungewear and sleek basics.
Kim Kardashian and Kim Jones reflected on how the collaboration came to life: ” The idea for the collaboration came about when my team and I were sitting around a table at the studio in Rome,” explains Jones.
“Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new SKIMS collection. It was then that I thought: let’s do something together.”
“Both FENDI and SKIMS have a cultural power very different from each other, but equally as strong. We share a desire to push boundaries, think differently and challenge convention which is why we found so much common ground collaborating on this collection together,” reveals Kim Kardashian.
And Dubai is getting the spotlight when it comes to this campaign. A dynamic popup is being held in Dubai Mall’s Fashion Catwalk rotunda starting November 2nd.
The campaign images have been released on Instagram on both Kim Kardashian’s, Fendi, and Skims official accounts.
Kim also posted a range of designs that resemble a mixture of sheer logo tights and bralettes, bodysuits, and jackets, all featuring the Fendi and Skims logos.
This limited-edition collection launches on November 9 at 6am PST and will be available at www.fendiskims.com.
