The British luxury label, Preen by Thornton Bregazzi, known for its effortlessly modern designs and its unique approach to mixing masculine and feminine pieces, has made an exclusive appearance at Dubai Expo 2020 with a one of a kind catwalk show.
The British Fashion Council (BFC), HSBC Middle East and Chalhoub Group joined forces to host the exclusive catwalk show, followed by a magnificent reception. The highly anticipated event took place on Sunday 24th, October, with several regional and global press and VIPs in attendance.
Preen’s catwalk show was part of a series of events taking place at the UK Pavillion, as a part of the ‘In the Future… What will we Wear?’ program which ran from Friday 22nd October to Wednesday 27th October. The unique program explores the future of fashion and retail with leading industry insights from speakers like Jimmy Choo, the British Fashion Council, and the Royal College of Art.
Inspired by the rainbow-stripe test card screens that appeared in the 1980s when TV stations used to sign off for the night, Preen by Thornton Bregazzi showcased their spring-summer 2022 collection, filled with an array of bright, bold and inspirational hues. We saw playful patchwork walking across the runway, along with recycled knit in the form of sweaters and oversized cardigans, which took centre stage, along with unique black and white graphics featuring diamonds, dots and stripes that are inspired by all things static.
The key silhouette takeaways from the exclusive show included voluminous dresses, which contained armour-like vegan leather and neoprene bodices. All fabrics within the collection are recycled, organic and FSC certified vegan leather. With an importance on promoting sustainable fashion and celebrating the industry practice for positive changes within the industry.
Preen’s guest list included designers Anna Foster from E.L.V. Denim, Sohee Park from MISS SOHEE, Neous designer Vanissa Antonious, and more. Along with regional fashion media from Louise Nichol to Sujata Assomull, Nez Gebreel and beyond.