If you ever wanted to break into the NFT market, now is your moment. Prada and adidas Originals just announced a one-of-a-kind NFT project built for fashion lovers and design enthusiasts alike: adidas for Prada Re-Source. It is a user-generated NFT project that calls for artists to submit their photography from January 26th to the 27th on Polygon. A total of 3,000 submissions will be selected and handed over to the distinguished digital artist, researcher and creative coder Zach Lieberman. Lieberman will transform these photos into a single mosaic that celebrates the Prada Re-Nylon collection.

The adidas for Prada Re-Source collaboration comes off the back of adidas Original’s first successful NFT project, “Into The Metaverse,” which debuted in 2021. The German brand kicked its digital expansion into high-gear for its second NFT project and third collaboration with Prada. Together, the brands have gone so far as to design the first NFT project of its kind, which centres on community building and the protection of creator rights.

Not only is adidas for Prada Re-Source an interesting project to be a part of, but it’s a great way to get your NFT minted for free. Prada and adidas Originals promise to mint the NFTs used in their mosaic and give everyone who contributes full IP ownership rights for their singular tile. This means the artists will earn a percentage of the total auction sale and have the power to sell their NFT on the secondary market if they wish.

Image courtesy of Prada Re-Nylon and adidas Originals.

This move into the metaverse is an exciting brand expansion into the digital world that underscores Prada and adidas Originals’ commitment to community and innovation. To discover more about the project and get involved, you can visit www.adidas.com/prada-nft and join in on the conversation at the Discord set up for the special project. We can’t wait to see how it turns out.