Pantone has officially released its Colour of the Year 2022: ‘Very Peri’. The rich tone is described as a “dynamic periwinkle blue hue with a vivifying violet-red undertone”.
Introducing the Pantone Color of the Year 2022, PANTONE 17-3938 Very Peri, a dynamic periwinkle blue hue with a vivifying violet red undertone blends the faithfulness and constancy of blue with the energy and excitement of red. Learn more: https://t.co/eNIwkTq2K8 pic.twitter.com/hBfiDusFKU
— PANTONE (@pantone) December 9, 2021
The new shade of periwinkle symbolises optimism and a collective need for hope and strength. There’s something undeniably soothing about the shade, and as we move into a new year, embarking on a fresh hue to bring optimism into our lives is never a bad idea.
Since the late 2000s, Pantone has been naming a Colour of the Year, which begins with a year’s worth of research and trend forecasting. Pantone revealed that the shade was inspired by the rising artistic community in the digital space and gaming earlier this month. It’s all about inventiveness and stretching the limits of reality.
It’s a colour that truly places the future ahead in a new light. Aside from the tone being used in high-contrast games within the Gen Z community, the subtle hue touches nature and wellness with shades like lilac, lavender and periwinkle plants that offers a calming sense during chaotic times.
Ahead, find a roundup of pieces to shop inspired by Pantone’s latest Colour of the Year.