To celebrate the upcoming Lunar New Year (also known as The Chinese New Year or The Spring Festival), luxury fashion houses have created collections featuring ready-to-wear, accessories, and fragrances that will be available ahead of the symbolic new moon, which rises on January 22nd this year.
These luxury brands are paying homage to The Lunar New Year 2023’s Zodiac Rabbit, which will be ushered in on the 22nd, replacing 2022’s fierce Zodiac Tiger. The Year of the Rabbit symbolises peace, adaptability, and elegance–a departure from the Tiger’s prowess and productivity. This gentler Lunar New Year has inspired minimalistic luxury collections made with subdued colours and attention to detail. Discover all of the fashion houses paying homage to The Lunar New Year 2023’s Year of the Rabbit ahead.
Luxury e-tailer MatchesFashion is celebrating the Lunar New Year with a curated collection of gift-ready items. This fashion edit consists of timeless bags and accessories, ranging from classic shoulder bags by Gucci (pictured above) to a rabbit shaped wallet by Anya Hindmarch. It’s a can’t go wrong holiday shopping guide for someone special in your life.
Discover MatchesFashion’s Lunar New Year gift guide here.
Accessories brand By Far launched an exciting Year of the Rabbit fashion capsule and holiday-themed NFT collection to pay tribute to the Lunar New Year 2023. The capsule consists of By Far’s most popular items reimagined for the holiday. Style essentials like the Matilda baguette bag, Ada high heels, and Shana slippers have been recreated in a cream and red palette that’s associated with the Chinese New Year. The brand’s NFT collection is its virtual celebration, which includes digital art pieces that blend rabbit imagery with the cosmos in the form of “Aerospace Bunny” and “Space Carrot” NFTs.
Shop By Far’s exclusive Year of the Rabbit capsule here.
Fashion e-tailer Yoox is reeling in the Year of the Rabbit with a dedicated capsule collection, 8 by Merry Lamb Lamb. The holiday collection is a collaborative effort between Yoox’s private label, 8 by Yoox, and Chinese music artist and creative talent Merry Lamb Lamb. 8 by Merry Lamb Lamb features ready-to-wear clothing and accessories, which were created using upcycled fabric from 8 by YOOX’s previous fashion collections. This punk-style clothing subverts our expectations of cutesy rabbit imagery and provides us with unique pieces to commemorate the holiday.
Shop Yoox’s 8 by Merry Lamb Lamb collection here.
To honour The Year of the Rabbit, Max Mara released a capsule of ready-to-wear women’s clothing, all in the colour red to symbolise good fortune for the new year. The brand paired the capsule with a Chinese New Year campaign that narrates the story of Max, a rabbit who longs to sing and, with plenty of persistence, finds a band of fishermen to play with at a seaside restaurant. The cutesy narrative and collection of rabbit-themed red clothing was a creative way to celebrate the passing of time and reminds us that this period is one of positive new beginnings.
Shop the Max Mara Chinese New Year Collection here.
What better way to memorialise the passing of time, than with a classic timepiece honouring the event? In celebration of the Lunar New Year 2023, Jaeger-LeCoultre has released its Master Ultra-Thin Tourbillon Moon watch. The timepiece’s eggshell face sits within a rose gold dial and displays Northern and Southern Hemisphere moon phases that are encircled by the date. This elegant Moon watch by Jaeger-LeCoultre is a timeless piece that celebrates a joyous moment in time.
Discover Jaeger-LeCoultre’s Master Ultra-Thin Tourbillon Moon watch here.
To celebrate the Year of the Rabbit, Burberry has released an exclusive collection of ready-to-wear clothing and accessories, in addition to a corresponding campaign that uses the pastoral cinematography to invoke the serene nature of spring. Imagery of rabbits is featured heavily throughout the brand’s Year of The Rabbit collection, but one accessory stands out, which is Burberry’s Bunny Hat; inspired by the silhouette of the rabbit and rendered in the Thomas Burberry Monogram.
Explore Burberry’s Year of the Rabbit collection now here.
Olivia von Halle
Luxury nightwear company Olivia von Halle is reeling in the Lunar New Year with the release of its rabbit pyjama print, titled Lila. The pyjama set is rendered in exquisite Chinese silk and is available in two colourways, Fortune (an ivory hue) and Blessing (a rich navy blue). It’s a wish-list-worthy present for a loved one you’ll be celebrating the upcoming holiday with, or a gorgeous choice to add to your own nightwear collection.
Shop the Olivia von Halle Lunar New Year 2023 pyjama print here.
French womenswear brand, Maje, created a capsule collection in honour of the Lunar New Year, using ultra-soft materials, baby pink hues, and holiday-inspired prints. To make the celebration even bigger, the brand partnered with a Paris-based Chinese illustrator, Jiayi Li, who communicated the collection through her art. When asked about the Chinese New Year design she created for the brand, Jiayi Li shared that she tried to invoke “the lifelike and poetic scenes of Chinese mythology and capture some spontaneous moments that occur during the celebration.” For her, Maje, “fits well with the definition of a popular Chinese term « 氛围感 » which is a laid back charisma that doesn’t sprout from being overly dressed up, a very natural and effortless charisma.”
Shop Maje’s Lunar New Year 2023 collection and discover Jiayi Li’s artwork, here.
In celebration of the Year of the Rabbit, Loewe released a collection consisting of ready-to-wear and accessories, along with a Bunny Candle. The Bunny Candle is available in three lucky colours (Peach Bloom, Dark Yellow, and Light Grey) and has been crafted to smell like a blend of white chocolate, rice, caramel, vanilla, and cream. The playfully shaped candle looks up toward the sky, so as to commemorate the changing moon. It’s a perfect gift for yourself or a loved one, in celebration of The Lunar New Year 2023.
Shop Loewe’s Year of the Rabbit collection now here.
Known as a symbol of beauty, the Zodiac Rabbit inspired Prada‘s creative directors, Miuccia Prada and Raf Simmons, to create the Italian fashion brand’s Memories of Beauty campaign. The campaign was launched in honour of the 2023 Lunar New Year and focuses on the beautiful moments in life. This message is conveyed by photographer Nick Yang’s images of the campaign’s talent Cai Xukun, Chunxia (pictured above), Bai Yufan, Du Juan, who posed with important items from their past, like a telephone and a camera (not pictured above). The talent is also posed with the new Prada Moon bag, which is part of a more expansive Prada collection of men’s and women’s ready-to-wear, bags, footwear and accessories made in honour of The Lunar New Year 2023.
Shop Prada’s Memories of Beauty campaign collection here.
French luxury brand Vilebrequin is celebrating the Year of the Rabbit with a holiday-themed ready-to-wear men’s collection. It consists of navy-toned clothing and swimwear embroidered with imagery from the fable, “The Tortoise and the Hare.” With its ultra-soft cotton material for the clothing and the comfort-first swimwear design, it’s a perfect gift for him while celebrating the Lunar New Year.
Shop Vilebrequin’s Lunar New Year 2023 menswear collection here.