The Saudi fashion industry is making waves on the international stage with the announcement of the highly anticipated EMERGE pop-up event. For the first time ever, Saudi Arabia’s most promising up-and-coming creative talents will showcase their work to the public in the heart of Paris. Set to take place from June 23 to July 1 at 8 Rue de Francs Bourgeois, EMERGE aims to provide a unique experience for visitors, immersing them in Saudi Arabia’s rapidly emerging fashion sector and contemporary arts scene.
The event, brought to life by the Saudi Fashion Commission and MoCX (the Saudi Ministry of Culture’s General Department of Innovation), in collaboration with the Saudi Visual Arts Commission, the Saudi Culinary Arts Commission, and the Saudi Music Commission, will feature a wide range of activities and exhibits. Fashion designers, artists, and musicians from Saudi Arabia will be present throughout the eight-day event, offering visitors the chance to meet the creatives and engage with their work.
EMERGE will house 15 designers from the Fashion Commission’s Saudi 100 Brands initiative, presenting a curated selection of designs available for purchase. From fashion to perfumery, art, food and even music, guests will be able to experience all that the country’s creative scene has to offer.
Burak Cakmak, CEO of the Fashion Commission, expressed his excitement ahead of the event, stating, “The EMERGE pop-up is an opportunity for everyone in Paris to discover what Saudi creatives have to offer. I look forward to welcoming our visitors to explore one-of-a-kind products, taste authentic Arabian cuisines, and connect with the Saudi story.”
The EMERGE pop-up event is a significant milestone for the Saudi fashion industry, highlighting its impressive growth and the immense talent that resides within the country. The Saudi 100 Brands programme, led by the Fashion Commission, has played a vital role in empowering local designers, helping them develop their fashion, luxury, and jewellery businesses. Since its launch in 2021, the Saudi 100 Brands programme has provided masterclasses, workshops, mentorship sessions and professional development opportunities to Saudi talents. The programme has also allowed events to take place at prestigious fashion weeks in New York, Paris and Milan. With its focus on ten different categories, including ready-to-wear, modest fashion and jewellery, the programme has fostered a diverse group of designers, ranging from self-taught individuals to graduates from top international design schools.
The EMERGE pop-up event will be an extravaganza of creativity, culture, and innovation. An exclusive invite-only Emerge Fashion Show will kick off the event on June 21, featuring designs from renowned Saudi fashion brands such as Torba Studio, Hindamme and Mazrood. The fashion show will also showcase performances by Saudi female rapper Beast and the popular Riyadh group Jazzy Spa Sounds and more.
