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Bella Hadid is the internet’s angel. Beauty, brains, and a voice for the voiceless, there’s many reasons to love the 27-year-old model.
Another reason we love her? The authenticity she pours into everything she does, and her passion for all things holistic health and wellness.
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The mysterious yet highly-anticipated brand has left fans with a myriad questions, and as we draw closer to the release, we still don’t have a clear idea as to what Orebella is all about. Fortunately, Grazia has done some digging, as we attempt to answer all your burning questions.
Below, see everything we know so far about Bella Hadid’s Orebella.
WHAT IS OREBELLA ALL ABOUT?
While details have remained scarce, what we do know is that Orebella looks to be a beauty and wellness brand – with a particular focus on holistic health and spirituality. In an Instagram story just before the launch, Bella teased a quote that read: “I wear oils on my skin. Honey on my lips. Crystals in my bra. I am my own sacred space.”
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WHAT PRODUCTS CAN WE EXPECT?
According to Orebella’s registered trademark, the brand is set to launch an assortment of scented lotions and oils, scented shampoos, leave in conditioners, styling creams, fragrances, incense and fragrance diffusers.
HOW LONG HAS OREBELLA BEEN IN THE MAKING?
According to official documents, Orebella was registered in 2022. Since then, Bella has continuously hinted at the making of her “passion” and “baby”. Earlier this month, the model shared an Instagram Reel in which she gave us insight into her creative process. In the video, she shows a notebook in which she scribbled ideas, terms, and alternative names for the brand. “My greatest accessory is my aura,” she wrote, sharing that the tagline came to her in a dream.
On February 8, the Kin Euphorics founder posted a set of images of herself at the Ulta Beauty headquarters n Chicago, leading some to believe that her latest brand will be stocked at the outlet.
WHEN WILL OREBELLA BE RELEASED?
Orebella is set to release on Tuesday, May 2, 2024.
WILL OREBELLA BE AVAILABLE IN THE UAE, KSA, and GCC?
Fans in the UAE, KSA, and GCC will likely be able to purchase their Ôrebella products from the brand’s official website. However, it is yet to be confirmed whether orders will be shipped to the region.
