Dune London teamed up with one of the most recognisable regional faces in fashion, Deema Al Asadi, to unveil an exclusive Ramadan capsule collection.
To mark the special time of the Holy Month and the exciting collaboration, GRAZIA hosted an exclusive event in collaboration with Apparel Group brand Dune London in Riyadh, Saudi Arabia.
View this post on Instagram
The invite-only event featured GRAZIA’s VIP clientele, all of whom enjoyed a magical evening in the heart of the Saudi capital to mark the unveiling of the collection.
Featuring a date station, product activations, a traditional qanun player and flame performers and spectacular appearance by Deema, it was an evening to remember.
Deema herself also shared anecdotes with Olivia Morris, GRAZIA’s deputy editor, about her favourite pieces from the Dune London Ramadan collection, particularly the items she styled on the night, her excitement to be in Riyadh during the Holy Month and what she was looking forward to most during Ramadan.
Take a look inside the exclusive event below.
Capturing the spirit of the Holy Month, the collection showcases Dune London’s signature silhouettes, adorned with intricate hand-placed beading, ornate embellishments and dazzling diamanté detailing. From elegant kitten heels to contemporary mules and statement-making heels, each piece promises to elevate your Ramadan ensemble. Complementing these footwear marvels are beautifully coordinated handbag styles, designed to accompany you through the Holy Month festivities and beyond.
Fusing Deema’s impeccable taste and eye for fashion and Dune London’s unparalleled craftsmanship, it’s a collection you won’t want to miss out on.
The new collection is available now in Dune London Middle East stores and exclusively at dunelondon.me.
