Just last week, news broke of Tiffany’s campaign with pop culture’s favourite couple, Jay Z and Beyoncé. Earlier this month, Anna Taylor Joy, who has also been known as another face of he jewelry brand, also bedazzled in Tiffany & Co. at the 78th Venice film festival and at the Emmy Awards this year. Today, news broke that British tennis champion Emma Raducanu is the latest joiner of the celebrity flock to partner up with Tiffany. It seems as though Tiffany’s family is growing as fast as the Balmain Army back in 2017 and we’re trying to decide on a catchphrase for them – perhaps the Tiffany Troopers?
Raducanu showed up at the fourth annual British Vogue and Tiffany & Co. Fashion and Film event in London and sparkled in Tiffany jewelry. Other A-listers at the event included Naomi Campbell, Edward Enninful, Liam Payne, Jaden Smith and Idris Elba.
The jewelry brand has been on everyone’s radar lately, with their most recent partnership with lovebirds Jay Z and Beyoncé under their About Love campaign. The campaign was an homage to Breakfast at Tiffany’s, where Beyoncé wears the same 128.54 karat yellow diamond necklace that Audrey Hepburn wore on the opening scene of the film. Beyonce also happens to be the first black person to wear the necklace. Days after the reveal of the campaign, Tiffany announced their pledge to donate two million US dollars in scholarship funding for students in the arts and creative fields at Historically Black Colleges and Universities.
Tiffany also recently announced their collaboration with contemporary artist Daniel Arsham, who is known for creating archeologically distressed structures. Arsham collaborated with the brand to reinvent their iconic Tiffany blue box.
It seems as though the Tiffany troop keeps growing and we want in.
