Coach is featuring some of the biggest stars for its autumn 2021 “With Friends” campaign.
The luxury fashion house introduces its latest autumn 2021 campaign as an ode to friendships and communities coming together. Stars like Jennifer Lopez, Michael B. Jordan, Kōki, and Jeremy Lin, were featured wearing Coach’s newest Tata and Soft Tabby bags, Hitch Backpacks and reintroducing its iconic Rogue bag inspired by the brands creative director Stuart Vever’s latest vision for the house. The collection features a wide selection of the dreamiest shearling coats and leather jackets made in collaboration with the heritage American outerwear brand Schott.
“The autumn collection is inspired by our present and our future–by what we’ve learned and where we are going,” shares Vevers. “It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic and tactile, it celebrates the sense of possibility and joy found in connection.”
The campaign was shot outdoors in a get-together and block party setting all around the world. The Miami-based jump rope team The Hurricane Jumpers, the Afro-Cuban jazz band Miguel Cruz and Sugarcane, along with the Tokyo-based band Gliiico, were also featured in the campaign.
“When you’re with friends, possibilities are endless,” shares Lopez with press. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”
Styled by Olivier Rizzo and photographed by Renell Medrano, the campaign’s main focus is to help break cycles of inequality by empowering the next generation to reach their ultimate potential through higher education.
To check out the campaign and the Coach autumn 2021 collection, click here.