With Ramadan only days away, Cartier has just released their dedicated Ramadan campaign featuring some of our very favourite iconic collections. To celebrate the holy month, the high jewellery brand has brought on some of the region’s very best talent to echo the brand’s everlasting relationship and connection to the region. Cartier has always featured a wide variety of faces in their campaigns to celebrate diversity and union, and this year’s Ramadan campaign saw no exception.
Titled Togetherness is a Jewel, the campaign organically aligns with the true essence of Ramadan: union, solidarity and love. Featuring four local talents, the video is set in the majestic dunes of the Arabian desert, symbolising the tranquility of the open landscape along with the historical references it has to the region as well as Islam. Fatima Al-Banawi reads out a poem written by her for the special campaign in Arabic, where she gracefully celebrates the holy month and reminds us of the blessings and serenity that come with it. Al-Banawi is a renowned Saudi filmmaker and actress who made strides in her country and sewed what many other Saudi women are now reaping the benefits of.
Alongside Fatima is Moath Alofi, A Saudi adventure-loving explorer and researcher that has helped shed a spotlight to the hidden extraordinary wonders of his country.
Ramla Ali also appears in the exclusive campaign, a woman who has broken barriers for many. Ali is the first Somali boxer in history to compete at the Olympics, and is also known as the first female to be titled as a professional boxer in Somalia.
Known as one of the many regional brand ambassadors for Cartier, Abdulla Al Kaabi is an Emirati filmmaker celebrated for creating relatable films specific to the region and is the last local talent that also made an appearance in Cartier’s new Ramadan campaign.
The four local ambassadors joined together to celebrate the holy month in an uplifting and moving video, where they were all dressed in iconic Cartier fine jewellery. As Ramadan is a time to celebrate love generosity, Cartier has created an exclusive edit where you can purchase the ideal gift for your family and friends from a selection of specialised home decor, fine jewellery, handbags, fragrances and so much more. Amongst these collections are the iconic Love collection as well as Panthèr de Cartier which you can shop instantly here.
As Al-Banawi perfectly said in her poem, ‘What a precious time it is to celebrate.’
#CartierCelebrates
To explore the exclusive Ramadan edit and discover more from Cartier’s exquisite collections here.
