Italian high jewellery house Bulgari is taking over Dubai to mark a momentous occasion – the 75th anniversary of one of its emblematic icons, the Serpenti snake.
A motif which has become synonymous with the Maison over the best part of the last century, Bulgari is marking the milestone anniversary with a spectacular activation in Dubai.
Bulgari’s Serpenti Snake Takes Over Dubai
Unveiled via the Visit Dubai Instagram page, a CGI video was released showcasing the Serpenti snake taking over some of the emirate’s most well-known landmarks. From the Burj Khalifa to the Burj Al Arab to the Dubai Frame, the Bulgari Serpenti snake is always there to make a statement.
The Italian luxury house will be hosting the Serpenti Factory exhibition in DIFC in Dubai from September 15 to 24, 2023 to celebrate its 75th anniversary.
The Bulgari Serpenti was first introduced in 1948 by the Masion as jewellery-watches with a wrap-around design. Over the last seven decades, the Serpenti has been stylised and crafted in many different ways into a high jewellery necklaces, rings, earrings, bracelets and more utilising different interpretations of its hexagonal scale motif, as well as unique gems, designs and craftsmanship.
The Bulgari Serpenti Snake’s Worldwide Tour
The Serpenti snake has been on a worldwide tour to celebrate its 75th anniversary this year.
Its first stop was China back in March with the launch of the Serpenti 75 Years of Infinite Tales exhibition at the Museum of Contemporary Art in Shanghai. The installation then made its way to Milan, London, Madrid and most recently New York City.
And now, it’s Dubai’s turn.
