This month, the most anticipated beauty event of the year is making its way to Riyadh, the capital of Saudi Arabia. For its 3rd edition Beautyworld will take place from the 21st to the 23rd of March at the Riyadh International Convention and Exhibition Centre.
The main purpose of this exhibition is to become a dedicated trade fair for beauty products, fragrances, hair care and well being. It’s an opportunity for exhibitors from 15 different countries to showcase their work, in the most suitable place.
Beautyworld Saudi Arabia is being organised by local Saudi company, Alharithy Company for Exhibitions (ACE) and is licensed by Messe Frankfurt Middle East, whom organise Beautyworld Middle East in Dubai every year.
Maria Cecilia Canlas, the Show Director for Beautyworld Saudi Arabia commented, “For the first time, Beautyworld Saudi Arabia will take place in Riyadh, the Kingdom’s capital and commercial hub, offering a strategic gateway for international beauty majors and Saudi brands alike to tap into the vast central and eastern regions. Saudi visitor interest in 2022 is significantly higher than the show’s previous edition pre-pandemic in 2019, while senior management visitor pre-registration, including Managing Directors, CEOs, business owners, and purchasing heads, is up 65 percent compared to 2019. It’s clear there is strong intent to re-connect and re-engage with the market,” says Canlas. “There will be a robust turnout of both exhibitors and visitors as the industry recalibrates following the Covid-19 pandemic and welcomes the opportunity to meet, learn and network, live and in-person.”
International exhibitors are a main part of Beautyworld Saudi Arabia 2022, with visitors from the United States, France, Poland, and much more. The main focus of this year’s Beautyworld is the works of local Saudis, with approximately 32 Saudi-based exhibitors. These brands will chare spaces with leading Europeans brands and perfumers, such as Luxe Perfumes and Jean Niel.
“Saudi visitors to our stand will experience the transition from the past to the future, where our new creations will uphold time-honoured traditions with a modern twist of ingredients,” commented Thierry Fleurichamp, Regional Head of Fragrances in the Middle East and Africa.
“The Kingdom has enormous promise, and fragrance has always been an important part of Saudi culture. New opportunities have been unlocked in the niche and luxury segment, along with eco-friendly fragrances with the growing demand among millennials. Sustainable replacement of Oud – a valuable natural is very crucial. Driven by a global vision, leading international investors making headway in the country, improved tourism and hosting the region’s largest perfume Expo is proof enough of the innumerable possibilities,” added Fleurichamp.
Other than that, Beautyworld will host a beauty academy where aspiring as well current hair and makeup artists will be able to showcase their skills through exclusive sessions with international experts, focusing on salon techniques, hair styling and professional makeup.
The exhibition will also include a fragrance station, where attendees are able to sample the perfumes on display at the location and get easy-to-find directions to their perfumers.
To learn more about the event, visit the Beautyworld Saudi Arabia website.
