Scents don’t just pull you back to a moment, they also bring you into the present. That’s what Mona Kattan was looking to do when she created Lovefest Burning Cherry | 48. It’s part of a larger beauty collection consisting of makeup and perfume and is the first collaborative project to take place between the Kattan sisters’ brands: Huda Beauty and Kayali. With its burning cherry and palo santo notes, this punchy new fragrance draws us into the moment with its luscious and woody scent.
“I always say that fragrance is like a bookmark in your life and this Kayali gem is the next chapter. This juice is all about living life to the fullest and truly is a homage to the good times, the people, and the memories that we’ve shared and the best that’s yet to come!” –Mona Kattan
“I first began developing Lovefest Burning Cherry | 48 in 2020 during the height of the pandemic,” Mona Kattan shared with Grazia adding, “at a time when I was really missing having contact with and being around my loved ones.” Having this in mind, Kattan gravitated toward mesmerising scents that reminded her of wild summer days and nights, like raspberry, praline, and patchouli. Kattan shared that when she created the fragrance, “it also happened to be the beginning of my relationship with my now husband Hassan and our courtship.” Adding that, “this fragrance was developed in anticipation of the moment when we could all be together again and celebrate!” Ultimately, Lovefest Burning Cherry | 48 is a celebration of the things that make us feel alive–cutting loose at music festivals, being with friends and falling in love.
Mona Kattan designed Lovefest Burning Cherry | 48 to be worn during the height of our happiness, so adding a spritz to your beauty routine reminds us to create new memories while cherishing those we have daily. Kattan recommends moisturising before spraying the perfume on for an even longer wear. She recommends spritzing the scent on a hair towel after a shower or hairbrush before styling for a light application. The fragrance will maintain its captivating effect, even with a light spray. Wear Lovefest Burning Cherry | 48 bare or layer it with your favourite scents to create your own aromatic profile.
Lovefest Burning Cherry | 48 is available to shop now here.