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Barbie fans rejoice! After a few weeks of speculation of whether the official blockbuster would air in the UAE or not, the Barbie movie has been given the official green light.
It was announced by the UAE Media Council that the highly anticipated blockbuster will air in cinemas across the UAE.
Delayed release date
The official worldwide release date for the Barbie movie was July 21, 2023, making it the same opening weekend as another highly anticipated film Oppenheimer, with many dubbing the opening weekend battle of the two blockbusters as ‘Barbenheimer’. However, that wasn’t the case for those in the Middle East.
The movie in the region was slated for release on July 21 originally, but it was announced at the beginning of July the Barbie release date had been pushed to August 31, 2023.
While VOX Cinemas detailed the film’s release date on its site as August 31, rumours began circulating the film may have been banned in the region altogether. However, luckily we now know that is not the case.
barbie mania hits the uae
Despite the delay of the Barbie movie, account, which stars Margot Robbie and Ryan Gosling and is directed by Greta Gerwig, mania surrounding the movie has certainly hit the UAE.
From Barbie salon deals to Barbie-themed food, it seems as of late it’s been Barbie’s world and we’re all just living in it. The peak of Barbie fever, however, has to be from a video by a UAE-based creative agency which went completely viral last week.
In true Dubai style of “go big or go home”, a video of a giant Barbie doll standing nearly as tall as the Burj Khalifa spread like wildfire on social media. In a spectacular CGI video created by regional creative content agency Eye Studio, a giant Barbie doll is seen in her Mattel packaging placed next to the world’s tallest building.
While those of us in the UAE still have a few weeks to wait until the release of Barbie, we’re sure it’ll be worth it.
