As a country renowned for its efforts to preserve its heritage and traditions, Omani brands are known to do just that.
With a population so proud of its legacy, it’s common to see local Omani brands harness and modernise their culture to preserve or progress it. Where the country’s rich customs echo through the nation’s designers and innovators, we at GRAZIA have curated the ultimate list of trending and popular homegrown Omani brands for you to shop.
Fashion
Bthaina
Omani designer Buthaina Al Zadjali has a love for art and fashion, discovering new methods to preserve the country’s ancient traditions and modernise them. Her luxury brand, Bthaina, creates beautiful and intricate hand-embroidered kaftans and abayas. Developing a contemporary twist on traditional garments that have reached the likes of Moda Operandi, Ounass, and Threads Styling. HH Sayyida Ahad Bint Abdulla bin Hamad Al Busaidiyah, Oman’s first lady, is also one of Bthaina’s most renowned clients.
Amal Alraisi
Meet Amal Al Raisi, a renowned fashion designer who works to cherish the Arab world’s rich cultural history. Her pieces flawlessly integrate traditional components with modern silhouettes. Originally producing traditional Omani garments and abayas, Amal’s business has grown into a high-profile brand, with the designer herself serving as its spokesperson.
Threads by FS
Looking for fun and vibrant abayas to refresh your look? Founded by two Omani sisters, Threads by FS is a regional brand with a bold approach. Fun and youthful pieces to brighten your look with their hand-embroidered designs and abayas that can easily take your look from day to night.
Laila Al’Awadhi
Laila Alawadhi is known for adding a twist to classic silhouettes, transforming the traditional Omani garment into fashionable and modern pieces.
Fragrance
Amouage
The iconic Omani brand Amouage commits to creating the highest quality fragrances by fusing luxury ingredients with age-old perfumery techniques. Every scent is meant to arouse your senses, transporting you to a hidden floral paradise or a tropical getaway. With its exquisite commitment to detail and enticing scents, the brand has attracted global attention.
Oman Luxury
With Oman’s heritage deeply rooted in fragrances, especially Frankincense, it was no question for Muatasim, Muadh, and Ahmed to come together to develop a fragrance line inspired by their home. Mixing complex aromas with ingredients from all over the world to create a heavenly emulsion that has gained the love of fragrance fanatics globally.
Jewellery
OUSHK
Proud of their heritage Oushk is an Omani jewellery brand that creates dainty 18K pieces suitable to elevate your everyday looks. Coined the jewel of Arabia, the brand sets to represent and wear this name proudly. Creating modern interpretations of what the modern Omani girl would be wearing.
Wellness
Luban Oman
Luban Oman was founded in 2015, when an idea developed of taking one of Oman’s most notable parts of their culture and producing high-end skin-care and wellness products.
