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Bella Hadid has proven time and time again that style can be a statement, and throughout her career it has become increasingly evident that her commitment to justice and advocacy transcends the traditional boundaries of the celebrity.
The supermodel cleverly utilises her image, captivating the world both digitally and publicly as she pays tribute to her Palestinian heritage through fashion.
The 29-year-old’s stylistic choices enable clothing to act as a visual language, in which she simultaneously honours her Palestinian heritage and amplifies the call for freedom. This visual language can be decoded by viewers, unable to be silenced by the media, evoking viral fashion moments in which her stylistic choices exist as subtle yet unmistakable acts of activism.
For Bella, getting dressed is never just about fashion…
Draped in solidarity
In 2021, Bella attended a march for Palestine in New York City in which she adorned a series of draped and layered keffiyeh scarves. The stylistic choice to layer these scarves can represent the complexity of the war and can almost embody the suppression of the Palestinian people; the visual and symbolic weight these scarves carry further emphasises this longstanding oppression.
The masking of Bella’s body through this styling can showcase the desire to blend into the surrounding community of protestors, intentionally weaving herself into the movement. Therefore, eradicating any publicity narrative around her involvement, further positioning Bella as an advocate.
The Keffiyeh dress
In 2024, Bella took to the streets of Cannes in the beautiful, now-iconic, Keffiyeh dress designed by Michael and Hushi. This look brought Palestine to the forefront of the media through the virality of the moment, further demonstrating Bella’s activism through fashion..
Supporting Palestinian designers
As an advocate and champion of her heritage, Bella supports Palestinian owned brands and creatives. In 2025, she was photographed wearing a Reemami dress, a label known for weaving cultural heritage and storytelling into its garments.
Within the shoot, Bella promoted her latest Orebella fragrance ‘Eternal roots’ which explores the essence of protecting one’s heritage and standing by our collective roots. This resonates with the cultural narratives of Reemami as a brand and feels complimentary rather than forced advertising on her behalf.
Beyond the glamour
For years, Bella has used her social media channels to educate her followers – here she may share reflections of solidarity or significant fashion moments such as the Keffiyeh dress and what it truly means, providing a greater context for her following. However, Bella’s advocacy extends far beyond these realms and into events. She recently co-hosted the Artists For Aid in Los Angeles. During the event, Bella wore a merch top (rise like the sea fundraising tee by chnge) for the event alongside a keffiyeh scarf tied around her waist, the styling was understated yet purposeful and embodies how activism can be integrated into everyday dressing without losing its significance.
A symbol of hope
Most recently, Bella held Palestine close to her heart at Cannes with an elegant necklace featuring both the outline of Palestine and a key. This key is a represention of displacement and the hope for the return and freedom for many Palestinians. This delicate piece of jewellery sat against the black backdrop of Bella’s outfit, creates a strong focus point for this statement.
