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Miu Miu’s holiday campaign has officially arrived, and naturally, it’s no coincidence that Palestinian-Dutch supermodel Gigi Hadid continues to serve as the muse to the Maison.
After fronting a series of Miuccia Prada’s iconic campaigns, from the 1930s-inspired shoot to the leather goods portraits (which have lived rent-free in our minds to this day), Hadid has returned once again, this time posed for the brand’s 2025 holiday campaign, embracing the codes of the winter season to the fullest.
The campaign brings together a lineup of familiar faces, including Dede Mansro, Viola, and Xiao Wen Ju, who starred alongside Hadid. Shot by Angela Hill, known for her raw, documentary-style aesthetics.
Described as a juxtaposition, the campaign showcases the brand’s affinity for authentic, resonant, and tactile aesthetics set against the ancient brickwork of an Elizabethan manor house. Here, the Maison’s Fall/Winter 2025 collection takes centre stage, spotlighting its signature moccasins, pointed-toes, ballerinas, and iconic leather designs – from the Wander, Arcadie, Pocket and Beau in quintessential hues alongside the season’s favourite colourway: red.
As with any unapologetic, stylish woman, Gigi embodies the Miu Miu codes down to its core. Lively yet elegant, she wore the brand’s wax suede leather jacket, layered over a classic shirt, a whimsical embroidered duchesse skirt and a Wander Matalassé leather pouch – one of many memorable looks from the campaign.
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