Fashion’s love affair with logos is showing no signs of abating, but there’s an undeniable evolution at play. Rather than the loud emblems we’ve encountered in previous seasons, we’re seeing a return to understated motifs. Enter Saint Laurent‘s newest additions to its Monogram All Over collection, which best personifies the kind of classic styles we want to wear today.
There are a few reasons we’re so ready to embrace Saint Laurent’s modifications to the logomania trend. Firstly, there’s a timeless quality about the styles that doesn’t always extend to other monogrammed garb. Larger, more conspicuous branding isn’t going anywhere, but Saint Laurent’s new subtle styles are perhaps a more palatable entry point for those less inclined to wear their labels loudly.
Then there’s the many options available, courtesy of the versatile materials – beige canvas with shiny dark blue leather, plus sumptuous black and burgundy suede – and the many shapes that run the gamut of occasions, from everyday to weekends away.
The satchel style, in both the larger and smaller size pictured above, offers a structured carrier that won’t look out of place at either the office or an evening event. Meanwhile the bucket style with adjustable strap signals fashion’s renewed interest in more casual bag shapes, giving Saint Laurent’s iconic stamp a youthful appeal.
The campaign for the latest releases was shot by Juergen Teller and stars perennial fashion favourite Freja Beha Erichsen, who demonstrates the protean nature of the bag by wearing it with glam rock high-waisted leather pants and an oversized blazer.
Saint Laurent’s creative director Anthony Vaccarello has also thoughtfully dropped the new iterations right before the holiday season – an opportune moment indeed for those looking to update their handbag repertoire for the new year.
We know what we’ll be seeking out under the tree this Christmas.