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The logomania trend that’s lightly peppered fashion for the past two seasons has now finally arrived, banquet style. Forget declaring allegiance to just one tribe with a head-to-toe brand emblem; the key to mastering next-level logo love is the layering on of an assortment of insignias, although preferably in the same colour palette to avoid looking like a guerrilla-postered railway bridge. Think cropped logo tee, printed belt, stamped thigh boots and loud bag all from opposing labels and you’re on the right track. Mantra: demure heart on sleeve is so 2017.
SHOP THE logomania LOOK FOR LESS
Tommy Hilfiger, high neck Tommy print swimsuit, $199. SHOP NOW
Moschino, leather-trimmed quilted shell backpack, now $281 (from $625) at The Outnet. SHOP NOW
Ivy Park, overhead logo jacket in gold, $100 from Glue Store. SHOP NOW
McQ Alexander McQueen, printed French cotton-terry sweatshirt, now $177 (from $395) at The Outnet. SHOP NOW
Calvin Klein icon logo quarter socks, $15.50. SHOP NOW
SHOP THIS LOOK
Calvin Klein Jeans, Puffer Jacket, POA. SHOP NOW
Versace, vintage 90s print Sweatshirt, $1260 at farfetch. SHOP NOW
Dolce & Gabbana, logo strip track Pants, $1150 at farfetch. SHOP NOW
Fendi, Heeled Boots, $1650. SHOP SIMILAR
Chanel, Earrings, $1060. SHOP IN STORE
PART OF THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER EDITION OF GRAZIA.
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CREDITS (MODEL IMAGES)
Creative Direction: Dane Stojanovic
Photography: Jeremy Choh
Styling: Cheryl Tan
Makeup: Mikele Simone
Hair: Richi Grisillo
Model: Barbara Valente (Supreme NYC)
Location: Times Square, New York City
