If you’ve been hanging out on Instagram or TikTok lately, you’ll likely have come across REFY – or, more specifically, the REFY brow products. Founded by influencer Jess Hunt, the brand – which stands for ‘redefining beauty’ – achieved instant cult status when its range of brow products sold out mere minutes after its launch.
Since then, Hunt’s brow range has continued to sell out every time it gets restocked. Social media users have been subsequently singing its praises, deeming it the quickest way to get those fluffy, effortless arches we all covet. Given Hunt has an impressive set of brows herself, I was inclined to give REFY a go when a few of the products landed on my desk.
While REFY sell their Brow Collection in a handy 3-piece kit, I only had singular iterations of the Brow Pomade and Brow Pencil on hand, both in the Light shades. I started as REFY recommends, with a product to brush up and secure the brow hair in place. REFY’s Brow Sculpt is usually used here (and is said to be incredible), but as I didn’t have one, I used the Anastasia Beverly Hills Brow Freeze ($36) to slick my brow hairs up and into place.
Next I used the REFY Brow Pomade, which comes with an angled brush and a pot, to dispense some product through my arches. It was velvety soft and smooth with zero powdery fall-out, which I’ve definitely experienced with other pomades.
Next up was REFY’s Brow Pencil, which had the finest tip I’d ever seen. It made for extremely easy application, as I could use thin strokes to emulate the look of real brow hairs. After the subtle shading provided by the pomade, the Brow Pencil allowed for a little more definition.
The verdict? It’s a yes from me. While I’d love to see the full 3-step effect with the brand’s Brow Sculpt, I’m still very impressed by the soft, full end result I got from the other two products. If you’d like to go for all three, you can purchase the kits from Net-A-Porter for $55, which is considerable value for an entire brow routine.
The packaging is also chic and matte with minimal branding – which has no bearing on the range’s efficacy but it certainly doesn’t hurt, right?
Either way, if this is only the brand’s origins, we can’t wait to see what’s coming next.