May 3, 2021: Not a week goes by in which I don’t take a break from work to peruse Zara’s website and get lost in the brand’s new arrivals section. Now, that virtual window shopping experience is getting an upgrade thanks to Zara Beauty, the fashion retailer’s first-ever beauty collection launching Wednesday, May 12. The range is comprised of products and tools for the eyes, lips, face, and nails that look high-end, without the steep price tag to match.
GRAZIA hasn’t had the chance to test the products just yet to confirm that Zara Beauty products wear as good as they look. Still, I’m willing to bet they do since legendary British makeup artist Diane Kendal serves as the collection’s creative director. The famed beauty pro needs no introduction, but for those in need of a refresher, she’s been responsible for the glam at countless high-profile runway shows and campaigns through the years, including but not limited to Prabal Gurung, Jason Wu, and Tom Ford.
The fashion-forward beauty range has been in the works for over a year. “When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use,” says the legendary makeup artist in a statement provided to GRAZIA USA. “Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable, and accessible to all.”
To celebrate the upcoming line, Kendal recruited nine world-renowned photographers, who captured their personal vision of beauty using Zara Beauty products, and a diverse cast of models. The artists included Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti, and Fabien Baron. Check out GRAZIA’s favorite shot from each of the creatives below.
And now for the products. Zara Beauty’s first launch is comprised of 20 makeup products (six lip products, four eye products, and six makeup brushes), plus 39 shades of nail polish. Its custom packaging, brought to life by design and advertising agency Baron & Baron is inspired by the “Z” from the Zara logo itself. The entire line is on a slant so that it stands out o n your makeup vanity. The best part? Prices range from $7.90 to $25.90, with refills starting at $4.90.
In a statement provided to GRAZIA, a brand representative broke down what it means for Zara Beauty’s products to be “clean.” The statement read as follows: “Products included in the makeup launch have been formulated in accordance with European Regulation 1223/2009, under which most of the ingredients included on Clean lists are included (Phthalates, Coal Tar, PFCs, Formaldehyde, Petrolatum, Hydroquinone, D4 silicone, etc.), and therefore do not appear in the products. In addition, the products are formulated without Toluene, Parabens, Methylchloroisothiazolinonericlosan, Triclocarban, Resorcinol, D5 silicone, D6 silicone, HMDS, among others.”
Below, get your first look at some of the products in the Zara Beauty collection, organized by category.