Kanye West brought a little more drama today to New York City’s most hectic district — Time Square. The 45-year-old rapper dropped his highly anticipated Yeezy Gap Engineered by Balenciaga collection IRL for the first time at a special pop-up inside Gap’s Times Square flagship. “The entry into Gap stores fulfills the vision to deliver Yeezy Gap design on a larger scale,” reads a press release.
The news was announced in typical West and Demna fashion — via social media. On Wednesday, the rapper and the Balenciaga creative director announced the pop-up news on the new official Yeezy Instagram account, which has already garnered 194K followers and counting. The brand shared CGI renderings of the offerings that can be found in the physical stores, including the first Yeezy Gap Engineered by Balenciaga collection that dropped online in February and sold out immediately.
The collection features West and Demna’s utilitarian signatures that you can typically see them sporting in street style photos, and includes T-shirts, sweatshirts, joggers and outerwear. The garments feature the identifiable Gap logo and dove-motif in dark dystopian black, gray, and navy hues.
If you aren’t able to shop in the New York flagship (which truthfully may already be overrun by devoted Balenciaga fans), the Yeezy Gap Engineered by Balenciaga collection will be coming to other Gap retail stores across the country. And as stock lasts, the collection will also be available for purchase at the Yeezy Gap and Balenciaga online stores and Balenciaga retailers.
