From the Boyfriend Blush trend inspired by Princes William and Harry to the Glazed Blush craze and the new Sunset Blush mania, blush is creating a whirlwind on social networks. This trend makes sense—blush is the ultimate feel-good makeup product, especially when the sun refuses to shine. When you apply it right, blush can even provide a lifting effect for those of us past 45. But choosing the right blush is key. Enter Milk Makeup’s Cooling Water Jelly Tint, the viral blush everyone is snapping up. It’s so popular, it went out of stock almost immediately. Here’s everything you need to know about this must-have product.
Milk Makeup’s Cooling Water Jelly Tint: The Viral Blush You Need
Since its launch just a month ago, Milk Makeup’s Cooling Water Jelly Tint has been smashing records. It’s gone viral on social networks, racking up over 44 million views on TikTok. And it’s not just hype—this blush is flying off the shelves in real life, too. Women everywhere have fallen for its delightful look and undeniable effect. Since its release, 400,000 units have sold globally. Think about it: every 20 seconds, one Cooling Water Jelly Tint is sold—that’s 3 per minute, or 175 per hour. Those are some wild numbers!
This viral blush is so hot that it keeps selling out. Initial stocks on Sephora.com vanished in less than 24 hours. The buzz created massive excitement, leading to a waitlist of over 60,000 people worldwide even before the launch.
What Makes This Jelly Blush So Special?
Why is it so popular? Milk Makeup’s Cooling Water Jelly Tint isn’t just any blush; it’s a multi-use stick for both lips and cheeks, in four stunning shades. Multi-use stick products are Milk Makeup’s forte, but this new texture stands out. Transparent and jelly-like, it instantly catches the eye and is visually original.
Despite its playful format, the gel texture is anything but a gimmick. This translucent jelly offers a buildable and long-lasting watercolor finish for a natural, healthy glow that stays all day. Here’s a pro tip: blend the blush quickly, as it adheres well to your skin. Formulated with sea water, aloe vera, and vegan collagen, this stick refreshes, hydrates, and firms your skin. It’s a makeup gem you need to snag before it sells out again.
Cooling Water Jelly Tint from Milk Makeup, € 27 ($ 28.89). Available in 4 shades at Sephora.
**Ce blush dingue s’est tellement arraché qu’il a engendré une liste d’attente de 60 000 personnes**
This article first appeared on grazia.fr – Author: Virginie Gonçalves
