Strawberry Girl Summer
Photo by Sean Zanni/Getty Images for McDonald’s

When it comes to making waves in the world of beauty and style, Hailey Bieber is a force to be reckoned with. From rocking oversized blazers to pioneering glazed donut nails, her influence is undeniable. Now, she’s back at it, bringing us the delectable “Strawberry Girl” trend that’s taking this summer by storm.

What Does It Mean to Be a Strawberry Girl?

It all started with a couple of ~organic~ Instagram posts, where Bieber coined the phrase “Strawberry Girl Summer,” as she showed off her beautiful pink-hued beauty looks.

A couple of days later, the 26-year-old posted a TikTok tutorial where she spilled the beans on the irresistible “Strawberry Girl” makeup trend, unveiling the secret sauce for achieving that effortlessly dewy, strawberry-toned appearance. In her tutorial, Bieber applies two cream blushes that she mixed together, noting she “can’t say where the cream blushes are from, ‘wink wink’.” Coincidence? We think not (we see you, Rhode).

@haileybieber

Everday Strawberry Makeup 🍓💋

♬ Echos in My Mind (Lofi) – Muspace Lofi

What Is the Newest “Strawberry Girl” Rhode Product?

Her strategic social media posts have achieved what we can only imagine was her intention — starting yet another viral beauty trend, showing her followers how to achieve this perfect summer look, garnish a lot of traction for the trend, and last, but certainly not least, launch a Rhode product that is the *key* step in achieving this strawberry-kissed glow (or at least we hope that’s the case!).

What Is Strawberry Makeup?

If you’re impatient like us and can’t wait to start rocking a “Strawberry Girl Summer,” we’re breaking down the it girl’s step-by-step instructions for how to create the “Strawberry Girl” makeup look at home.

Start by setting the stage with a lightweight foundation or tinted moisturizer, giving your skin a radiant base. Following Bieber’s lead, blend cream blushes in both light and dark shades, sweeping them upward for that signature strawberry-hued cheek. And let’s not forget the finishing touches: faux freckles and a dainty winged eyeliner crease, which you can effortlessly craft using your go-to brown or black eyeliner pen. Amp up the look with mascara, lip liner, and a touch of those same cream blushes on your lips — it’s all about coordinating that sweet, sun-kissed vibe from head to toe.

While trends often zigzag unpredictably, it seems that the “Strawberry Girl Summer” is here to stay as we anticipate the launch of Rhode cream blushes. As we relish in this delightful fusion of beauty and fashion, we can only hope that its allure continues to stay so that we can keep looking sun-kissed all season long.

Strawberry Girl Summer
RHODE. SHOP NOW.