In the next chapter of Tommy Hilfiger‘s journey to sustainability, the brand has launched its latest Tommy Jeans capsule: Luv the World. In an aim to extend product lifespan, fully enable recycling and inspire creative up-cycling, this could be its most sustainable collection yet by harnessing recycled cotton.
“Over the last 18 months, our brand has made huge strides towards our sustainability goals,” said Tommy Hilfiger. “It is so exciting to launch a capsule that embodies our ambitions and takes another step towards becoming a more circular and inclusive brand. The TOMMY JEANS ‘Luv the World’ capsule goes beyond end-to-end social and environmental sustainability considerations. It aims to inspire fans to join us on our mission to create a more circular, inclusive future of fashion.”
Drawing from the brands music-fuelled heritage, the forthcoming pieces are inspired by oversized and comfortable band tour merch. Consider this your latest WFH attire. Soft tees and relaxed hoodies and sweatpants are splashed with tie-dye prints, funky fonts and street style graphics. The message adorned onto the styles, ‘Luv the World’, can be found across every piece, in the hopes of inspiring positivity and a more sustainable lifestyle.
The relaxed silhouettes are all crafted using 100 percent, 100 percent recyclable materials and features chemical-free print graphics. The capsule also contains mono-material styles, in which all garment components – from the fabric to the trims and branding – were created from at least 98 percent of a single fibre. This innovative approach to fabrication is what enable the garment to be fully recycled after use (a long and loved time we imagine).
In addition, the hang tag features suggestions on how to tie-die white T-shirts; how to turn a T-shirt into a tote bag or face mask; and how to turn a hoodie into a dog jacket. So even after wear we can give our clothing new life.
The capsule further highlights Tommy Hilfiger and its parent company, PVH’s ongoing commitments to eliminate waste by innovating for circularity and fostering inclusivity and diversity. The capsule is now available in Australia on au.tommy.com and at TOMMY JEANS stores.