LONDON, England – Since up and leaving New York Fashion Week for the sunny shores of California in 2016, Tommy Hilfiger has continued to take his TommyNOW shows all around the world. His latest pitstop? London, where the day prior to his spring 2020 collection’s big reveal, the rain is bucketing down all across the city as London Fashion Week attendees dash from show to show hiding under umbrellas and oversized coats.
Thankfully, Hilfiger planned for the unpredictable weather, choosing to stage his show at London’s Tate Modern art gallery on Sunday evening, offering a ‘See Now, Buy Now’ concept wherein all runway looks are available to shop immediately, the second they hit the runway.
A few days prior to touching down in London, Tommy Hilfiger revealed that his fourth collection with Formula One racer and brand ambassador Lewis Hamilton, TommyXLewis, features a surprise collaboration with R&B singer H.E.R. The genderless capsule collection, which will be debuted during the show in London, is the duo-turned-trio’s most sustainable yet – something Hamilton is particularly passionate about.
More than 75% of the looks are sourced from sustainable materials and the entire collection, which features oversized hoodies, sweatpants, and shirts with graphics and words (including H.E.R’s logo and Hamilton’s ‘H’ logo), is made with 100 percent organic cotton.
The TommyNOW spring 2020 show will take place on Sunday night at 8pm in London, 7am AEST. Tune in here to catch all the looks
